Sephora launch 30 September 2026 · Published 12 October 2026 · Sources checked 12 October 2026
MERIT moved into Sephora Australia and New Zealand stores and online at the end of September. That gives Australian shoppers a chance to see its textures and shades in person. Reports of busy launches show initial attention, not sustained sales or a reason to buy a full set.
Choose by makeup task
The Minimalist is a complexion stick for targeted coverage; Flush Balm is a cream cheek colour; Signature Lip is a lightweight lipstick. They do different things. If you usually wear only one base product, compare the stick with the coverage and finish of your current tint or concealer before adding it.
Use the store visit well
Sephora's Australian listings show multiple shades for The Minimalist and Flush Balm. Shade names and online swatches can be hard to judge, so an in-store swatch in daylight may be useful when practical. Check the final shade, pack size and return conditions before purchasing.
The brand and retailer describe the formulas, but BuyCheck has not worn or tested them. A pared-back makeup routine can also be made from products you already own.
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Sources
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